Triumph Motorcycles Ltd
Triumph Factory Visitor Experience
For the Ride
Hinckley, UK
- Services:
Design and Build - Overview:
Brand Experience
(1,200m2) - Completed:
October 2017
Winner of the SBID International Design Awards 2018 for Best Public Space Design
Get your engines running. Located within the heart of their Hinckley factory near Leicester, this world-class, built for purpose ‘home’ for the Triumph brand has become a site for visitors from around world. The Triumph experience showcases the design excellence, engineering precision, and human endeavour that goes into the manufacture of each Triumph motorcycle ‘born’ on this site. This is a story of passion, told by the people who make Triumph bikes and by the people who ride them. Visitors gain a broader understanding and deeper appreciation of the authentic heritage and ongoing success of this genuine British icon and international super brand.
The team at Studio MB were responsible for all design and implementation stages for this project, from inception to completion, including research, narrative planning, content development, concept design, developed design and technical design, graphic design, AV software and AV hardware design, lighting design, script and copy writing, illustration, plus all procurement, project management, and contract administration.
"We had very high hopes for the new Triumph Factory Visitor Experience. The result not only exceeds the expectations set, but delivers a truly engaging and immersive experience that can be comfortably considered one of the very best of its kind. The passion and collaboration we had across the team, particularly with our lead creative agency Studio MB, on the design, content, technology and project management has been fundamental to the success of this great new British, motorcycling and engineering visitor experience."
Miles Perkins
Head of Brand Management
Triumph Motorcycles Ltd
