Located at the World Headquarters of JCB, this award-winning customer experience charts the history and development of the company, from its humble beginnings in a rented garage in Uttoxeter, to the international super brand we all know today.

The visitor journey is a story of design and innovation delivered across fourteen themed zones and includes sixteen landmark vehicles and sixteen separate AV installations integrated into dynamic display architecture.

Highlights include a 90-metre, glass topped and internally illuminated timeline spine and a giant 12-metre long skeletal model of a JCB JS200 tracked excavator built full size out of 8mm steel rod.

The team at Studio MB were responsible for all design and implementation stages for this project, from inception to completion, including research, narrative planning, content development, concept design, developed design and technical design, graphic design, AV software and AV hardware design, lighting design, script and copy writing, illustration, plus production and installation oversight and project management.