JCB Excavators Ltd
The Story of JCB India Customer Experience
Made In India
Ballabgarh, India
- Services:
Design and Management - Overview:
Brand Experience
(900m2) - Completed:
September 2019
The Story of JCB India is a state of the art customer experience totalling 900m2, located within the new JCB India headquarters in Ballabhgarh near Delhi, India.
This new facility was designed to act as both the start and end point of a customer visit to the new headquarters and factory, and includes a dynamic customer reception zone, 250 seat theatre, VIP dining and the immersive Story of JCB India experience.
The India growth story and that of JCB is closely intertwined. Studio MB’s design has creatively blended interactive audio-visuals with responsive lighting and engaging displays to bring this story out. Visitors have been simply awe-struck. This new facility is one which our shareholders, management, employees and customers are very proud to show. It has already helped enhance the perception of JCB to influencers and closed deals with the major construction firms in India.
Matt McClurg
EVP Marketing,
JCB India Ltd
Concept Gallery Imagery
Exhibition space
Lobby and Reception spaces
