Located within the new JCB India Headquarters in Ballabhgarh, India, this state-of-the-art customer experience was designed to showcase the company’s full range of machines that are ‘Made in India’, as well as act as the start and end point of a customer visit to JCB’s newest factory.

The experience includes a dynamic customer reception zone, 250 seat theatre, VIP dining and the Story of JCB India experience. Space allowances meant there was no room to house any full-sized machines, so the exhibition is instead an immersive AV environment, using wall projections and multimedia interactives to imaginatively present JCB’s Made in India story.

The team at Studio MB were responsible for all design and implementation stages for this project, from inception to completion, including research, narrative planning, content development, concept design, developed design and technical design, graphic design, AV software and AV hardware design, lighting design, script and copy writing, illustration, plus production and installation oversight and project management.