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A product of hard work.”
Located within the new JCB India headquarters in Ballabgarh near Delhi, India, this state-of-the-art customer experience was designed to showcase the company’s full range of machines that are proudly and exclusively ‘Made in India’.
The experience combines guided interpretation and exhibition presentations, including eight AV exhibits, on everything from the live manufacturing process to exploring the company’s history. Storylines include JCB’s contribution to India’s infrastructure and economic development as well as the technical and innovative aspects of JCB’s design process and state-of-the-art manufacture, after sales services and equipment.
What’s the story...
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This is a story of engineering excellence, presenting the growth and success of a company intertwined with that of the nation.”
What the client said...
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The India growth story and that of JCB is closely intertwined. Studio MB’s design has creatively blended interactive audio-visuals with responsive lighting and engaging displays to bring this story out. Visitors have been awe-struck. This new facility is one which our shareholders, management, employees and customers are very proud to show.”
