Coventry Transport Museum
Motor City UK
Design and Management
Coventry Transport Museum houses the largest collection of British vehicles in the world, but this reimagined and reorganised museum does not present the car as art, or even the car as science. It is instead an incredible 150-year story of Coventry’s transport heritage, its central role in the rise and fall of British car industry, its factories and workers and the vehicles they built. There are high and lows, but essentially this is a statement of pride.
Studio MB created new interpretive themes, rationalised the collections and mapped these into sixteen new exhibition galleries to create an inspiring, involving and informing visitor journey where every vehicle presented was 'Made in Coventry'.
Studio MB was the lead consultant, responsible for exhibition and interpretive design, graphic design, creative direction of AV hardware and software design, project management and contract administration.